At the heart of The Visionary is its founder: serial entrepreneur Jessica Schneider.
In addition to being a kick-ass lady boss (she's blushing), Jessica believes creating a vision board can help shape your future. For more than a decade, Jessica held small vision boarding classes with friends and family — and she saw the results they achieved afterward. They started new businesses. They found their soul mates. They made big, bold, life-affirming changes. So, when a space filled with good vibes became available next to two of Jessica's other businesses, its purpose also became immediately apparent. Jessica transformed it into a place where people can dream big, manifest their desires and live the life they've always wanted.
Jessica Schneider
Jessica Schneider believes in kindness, common sense, keeping it simple and buying used items with character.
She's a serial entrepreneur and style visionary with a deep love of all things junk. Her flagship store, Junkee, is the largest vintage clothing store and antique shop in Reno. It's the place to find the right outfit for Burning Man or one of Reno's many themed parties. Before opening Junkee, Jessica designed many shop windows in downtown Reno — until the recession hit. Never thwarted, she focused her energy and opened Junkee soon after. Between Junkee, Simple Ice Cream Sandwiches and The Visionary, Jessica transformed a nearly 10,000 square-foot building into a diverse, multipurpose hot spot that's the hub of Reno's Midtown. Known as Reno's Vintage Style Queen, she serves on the board of many nonprofits, including the city's annual, month-long celebration of the arts, Artown.
Q&A With The Visionaries
Q: So, what is a vision board? I've always used a vision board. For me, it really reminds me of what I want most. I put my vision boards right where I can see them every day. And, when I look at it every day, my visions come true. It's not magic, or religious, it a daily reminder of your dreams.
Q: Who can make a vision board? That's the one great thing about vision boarding — it's really for everyone. Women and men of any age, at any point in their lives, can really benefit from this process. The Visionary is really a place where you can come and get very real with yourself and your dreams. I'm a big believer if you can't see it, you cannot achieve it. A vision board creates a way for you to look at your dreams every single day.
Q: What kind of dreams do people make vision boards about? It can be anything! Maybe you want to have a date night with your partner once a week. Or, you want to strengthen your friendships and get rid of toxic people in your life. It can even be as simple as finding a really great, cute, stylish pair shoes that don't hurt your feet. I put that on a vision board once, and I found them! I know that sounds crazy! But, I wanted cute shoes that would be comfortable when I was on my feet all day in retail, and this designer just came right into my life.
Q: So, I can just make a vision board and have everything I ever wanted? It's all about desire. It doesn't matter what background you have, it doesn't matter how much money you have, it doesn't matter where you come from. I think that anything, anything at all is obtainable. I think that's where people need to get out of the mindset that they're just sort of everyday people. I think everyone is extraordinary in a certain way, and I think The Visionary's a great place to come in, and really explore that.
Q: How often should I make a vision board? I like to make my goals achievable in 30 days. I don't like to make huge, big, long-term goals. I want to be in the present, and I want to do things now.
Q: Where should I put my vision board, once I complete it? Have it some place in your home that you see every day. Look at that vision board—really, really look at it. You never want to lose focus. If you persevere, you can make your dreams a reality.